Around the world, the way we think about fashion and clothing is evolving. The traditional concept of owning every piece in our wardrobe slowly gives way to more flexible and sustainable solutions. One trend that’s rapidly gaining popularity is dress rental for every occasion.
While dress rental has historically been associated with wedding gowns, the concept has expanded significantly in recent years. Renting dresses for galas, formal events, cocktail parties, and even corporate functions is becoming not just a wise choice, but a stylish and sustainable one. In this article, we’ll explore where and how you can rent dresses in Serbia, and why this trend is transforming the fashion industry.
Why Dress Rental Is Becoming So Popular?
Cost-Effective and Budget-Friendly
Let’s face it—buying a dress you’ll only wear once (maybe twice) can feel like a waste. Dress rental offers an affordable alternative, especially for weddings, proms, and black-tie evenings where unique attire is expected. Instead of spending hundreds—or even thousands—you get to wear a beautiful, high-end piece for a fraction of the cost.
Access to a Variety of Styles
Renting opens the door to designer looks, luxury brands, and many styles that most people wouldn’t buy outright. Whether you want to go classic or trendy, dress rental allows you to try new looks without the commitment. It’s like having a rotating closet full of statement pieces—without the clutter.
A Sustainable Fashion Choice
One of the most significant advantages of dress rental is its positive environmental impact. By sharing and reusing garments, we significantly reduce the demand for fast fashion, overproduction, and textile waste. It’s a conscious step toward a greener lifestyle that still lets you look fabulous.
The Benefits of Dress Rental You Might Not Expect
Less Financial Pressure
High-end dresses can be a serious investment. Renting allows you to enjoy premium pieces without the long-term financial burden. You can spend wisely while still looking and feeling luxurious.
No Maintenance Headaches
Owning a dress comes with responsibilities: cleaning, storing, repairing, dry-cleaning… it adds up. With dress rental, all of that is handled for you. You wear, love, and return it—and that’s it.
Freedom to Experiment
Does that bold red gown or sequined dress suit you? Do you want to try a silhouette you’ve never worn before? Renting allows you to experiment with different cuts, fabrics, and colors without fearing buyer’s remorse. It’s fashion without the risk.
Dress Rental: A Complete Guide to Top Locations in Serbia
Rent-a-Porter
Address: Čika Ljubina 12, 11000 Beograd, 3. floor
Phone: 066 246 999
Email: kontakt@rent-a-porter.com
What they offer:
This premium dress rental boutique allows you to rent dresses, bags, blazers, sunglasses, and hats for the weekend (Friday to Monday) or on a custom schedule between 2 and 7 days. All rentals include professional dry cleaning, so your only job is to shine in your outfit!
The entire process can also be completed online, and if you fall in love with a piece, you can purchase it.
Korzo moda
Contact: office@korzomoda.rs
Founded in late 2021, Korzo Moda’s mission is to boost women’s confidence by helping them feel like they’re walking a fashion runway daily. The name “Korzo” nods to traditional promenades, while “Moda” (Fashion) emphasizes the power of style in self-expression and communication.
Dress rental options include:
- Casual and formal dresses
- Handbags
- Sunglasses
All website items are also available for purchase. Whether you need one piece or an entire look, rentals are tailored to your needs—for parties, travel, events, or daily wear.
Čarolija
Address: Železnička 15, 21000 Novi Sad, Zmaj Jovina 10 21000 Novi Sad
Phone: 0641251164; 0642216422; 066221622; 021401966
Email: carolija.no1@gmail.com
Beograd Čarolija Exclusive
Address: Braće Jugović 2a 11000 Beograd
Phone: 0112629022
Established in 1995, Čarolija began as a boutique atelier focusing on hand-crafted wedding gowns and formal dresses. Today, they offer exclusive designs from global brands like Sherri Hill, Pronovias, Rosa Clará, and Sonia Peña.
Men’s dress rental is also available, featuring suits by Carlo Pignatelli, dress shirts, shoes, and accessories.
Iznajmi haljinu Beograd
Phone: 0642284753
With over 450 models available, this dress rental service in Belgrade focuses on luxury gowns for every special occasion.
Rent a dress Niš
Address: Bulevar Svetog cara Konstantina 37, 18000 Niš
Phone: 063439899
Email: kontakt@rentadressnis.rs
Why choose them?
Affordable, practical, and top-quality! Rent a Dress Niš provides a wide range of authentic, high-end fashion pieces from world-renowned designers and labels.
Brands available:
Calvin Klein, Ted Baker, Lipsy, Jakes, Arte e Moda, and more. Serbian designers such as Hamel Melina Džinović, Suzana Perić, and Fabrique are also featured.
Iznajmljivanje haljina Laura
Address: Prote Đurića 11160 Beograd
Phone: 0642284753
This Belgrade boutique specializes in evening dress rental and offers a carefully curated selection of gowns perfect for galas, weddings, or romantic dinners.
Donna butik
Address: Rudić ulica 1/3, 24000 Subotica
Phone: 024531135
Donna Boutique provides dress rental for wedding guests, bridesmaids, and formal events. Their offer includes globally inspired pieces that follow the latest trends and a unique prom collection celebrated through fashion events and runway shows.
Haljina na dan
Address: Momčila Tapavice 16, 21000 Novi Sad
Phone: 0642464434
Email: mirjanasunshine@gnail.com
What they offer:
- Rental of wedding and formal dresses
- A platform to rent out your gown
- Affordable styling for influencers and fashion-forward social media content
- An ideal solution for women who want to shine in a different dress every time.
Aksiom Zvončica modni atelje
Address: Graničarska 2 11000 Beograd
Phone: 0638597440
Specialty:
The atelier offers high-quality costume rentals for moms and their little girls for themed parties. These designer costumes are made from premium materials like brocade, viscose, and tulle with feather detailing.
This is a magical choice if you’re planning a birthday, Halloween party, or photoshoot.
CIAORAO
Phone: 0693000310
Email: ciaoraohaljine@gmail.com
Belgrade offers dress rental and sales services. The collection includes chic dresses for weddings and formal events.
Haljine za svadbe
Address: Bulevar kralja Aleksandra 11000 Beograd
Phone: 0612004050
Specializing in cocktail dress rental, this boutique offers glamorous options for weddings, receptions, and parties.